About
Borealia is a weekly note and a growing database of well-made things that happen to be made in Canada.
Why it exists
There are already several good tools for answering whether something is Canadian. Buy Beaver, Shop Canadian, Made in CA — they all do verification, and they do it better than a one-person site would. None of them answer the second question, which is whether the thing is any good.
That is the whole job here. Everything in the database has been looked at and had a reason written for it. If a product cannot earn a sentence about why it is here, it does not go in. The editing is the product.
What this is not
It is not a buy-local campaign. Nothing here asks you to spend money out of obligation, and there is no flag on this site. These things are well made and they happen to be ours, in that order.
How it earns
Nothing, currently. Submission is free and inclusion has never been for sale. If sponsorship arrives it will be labelled on the page where it appears, not buried in a disclosure. Readers forgive commercial interest and do not forgive finding out about it later.
How it is made
One person, a few entries a week, and a verification pass on every brand before it goes in. Corrections are welcome and get made quickly — particularly on where something is manufactured, which is the one thing this site cannot afford to get wrong.